Wednesday, September 17, 2025

Theseus' Ice Cream

"Ben and Jerry" just lost Jerry. Unilever, who now own the majority share, had to decide if they were to continue Jerry's vision of political campaigning through the supermarket fridge door, or to sell... ice cream.

Unilever has chosen ice cream. Jerry has flounced.

I expect John Muir will be buying his ice cream elsewhere. Perhaps imports from some Lebanese or Syrian "resistance" outfit; maybe he can whip up a sermon against corporatism. He's certainly not one for fasting.

As to the brand: If it becomes "Bengieri" or some other corporate mush I'll laugh, and buy lots of it.

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