The PJMedia hustle

Revolver is out to explain how Black Rifle Coffee got big.

I bought some of those (looks it up) Keurig cups from a Weld County outfitter in early 2018. The box had an image of that eponymous sooper scary rifle and "INGREDIENTS: COFFEE". I admit, I smiled a bit, but I still wanted to know whence the coffee: Sumatra, Honduras, what. Then I drank some. Better than Starbucks; not as good as Peets and Verona. I didn't buy more.

Then came the Kyle Rittenhouse fracas, where the young man defended himself from a mob of, I'm sorry, paedarasts and thugs. Seriously. Some of the assailants died; none of them will be missed. One assailant backed off and did not get shot.

So: what side did Black Rifle choose, on this clear-cut event of someone using a rifle for the purpose for which it was designed? The mob's side. Of Course.

And if you still wanted any evidence of what side PJMedia are on, that phony Matt Margolis posted this buncombe, to which the execrable warmonger Stephen Green linked.

[7/21 Yes, Green linked Kruiser, but Green's heart isn't in it and - I'll say it - neither is Kruiser's. The correct take is not "lol BR trusted NYT". That's just how BR got caught. BR was always on the NYT's side.]

For the correct take, start with that Black Rifle Coffee is a grift - which we already know, so that's only the start. Rather - here follows a more correct take: PJMedia is a grift. All the writers on PJMedia, from Margolis to Kruiser, at best, think we are living in a game called "The News Cycle". The rules of the game are: get money from rubes who read blogs. If the wrong blog reports on your hustle then OOPS! FOUL! Lose five points for that NYT piece, LOL!

NPC MEDIA 7/23: Bryan Preston plays defence. Told you, man: it's the whole site.